HISTORY

Since 1992 WATV has produced over 1,200 episodes of almost every type of vehicle enthusiast television programming imaginable, virtually becoming the originator of an entire genre of television shows in the process. 

WATV was founded by noted automotive enthusiast and television producer Lenny Shabes in association with cable network pioneer Roger Werner in order to supply Prime Network with programming that would fill a void in the sports cable network’s schedule, and satisfy their own craving for quality automotive and motorcycling programming on TV.   Their journey to create and market original vehicle enthusiast programming gave birth to an entire network devoted to the genre, the revolutionary Speedvision network.

Today Lenny Shabes’ and Roger Werner’s vision thrives, stewarded by scores of television professionals that are hand picked for their automotive expertise and their ability to produce cutting edge television.  This family of creative producers has made WATV the preeminent specialty production company in the vehicle enthusiast field.

WATV has produced programming for a variety of networks including Discovery Channel, HD Theater, ESPN, ESPN2, ESPN Classics, Fine Living, Fox Sports, G4, National Geographic Channel, The Outdoor Channel, Outdoor Life Network, Prime Network, Speedvision, Speed, Spike TV, TLC and Velocity.

For the 2012-2013 season, WATV was hired to restart TLC’s  “Overhaulin’”, starring the legendary custom car designer Chip Foose.  This iconic builder show was commissioned to air on Velocity Network, but when Discovery Channel’s programmers watched the first new episode they decided to run the series on Discovery Channel in primetime, as well as airing on Velocity.  And, Velocity recently premiered “Carroll Shelby: King of the Road”, a four-part documentary about Carroll Shelby and his legendary Cobra and Mustang racecars.

Unlike most of its competitors, WATV has the unique ability to acquire and pair sponsors with specialty programming.  As examples, WATV helped launch ESPN’s NASCAR Sprint Cup programming initiative with Michael Waltrip Racing – A New Era, a primetime reality series sponsored by Toyota that followed Michael Waltrip as he started a brand new NASCAR Sprint Cup team from scratch.  When Harley-Davidson wanted to introduce their 2009 line of motorcycles on Speed Channel WATV developed a one-hour special entitled “Harley-Davidson Coast to Coast” that featured their new cruising bikes on a ten-day ride from Santa Monica to Washington DC. And, WATV recently conceived a special that celebrates the 25th anniversary of Kawasaki’s iconic Ninja on Speed Channel. 

Combined with its intrinsic knowledge of the industry, and its ability to navigate the vehicle enthusiast market, the company is in a unique position to capitalize on the vehicle enthusiast market on line, on cable and over the air.